Terms of Service

1. The Service

LeadPilot is an AI-assisted lead qualification tool. It connects to your messaging channels (WhatsApp, Instagram), engages with inbound enquiries using automated AI-generated replies, asks qualification questions you configure, and sends a booking link to leads that pass your criteria. We charge a fee for each qualified lead delivered.

The Service is provided on a software-as-a-service basis. We may update, modify, or discontinue features at any time, subject to reasonable notice where material changes affect your use.

2. AI-Powered Features — Important Disclaimer

The Service uses artificial intelligence to generate automated replies to your customers. You must read and understand this section before using the Service.

AI-generated responses are produced automatically without human review. They may be:

• Inaccurate, incomplete, or factually incorrect
• Inappropriate, off-topic, or misaligned with your brand
• Delayed, unsent, or duplicated due to technical issues
• Based on the bot configuration you provided, which may itself contain errors

You are solely and entirely responsible for monitoring all conversations handled by the Service and for the accuracy of any information conveyed to your customers. LeadPilot is a tool to assist your lead qualification process. It does not replace human judgement or professional advice. You must not use the Service for communications where accuracy is safety-critical, legally regulated, or where an AI error could cause harm.

We make no warranty, representation, or guarantee that:

• The Service will generate any particular volume of leads or qualified leads
• Any qualified lead will result in a booking, sale, or payment
• AI responses will be accurate, appropriate, or effective
• The Service will be error-free, uninterrupted, or available at all times
• Qualification criteria you set will produce commercially useful results

3. Charges, Billing, and Payment

We charge £3 (plus VAT where applicable) per qualified lead. A “qualified lead” is a lead that has answered all required qualification questions you have configured and confirmed their answers via the bot. Charges are applied at the point of qualification via Stripe usage-based billing and appear on your monthly invoice.

You must provide and maintain a valid payment method. If a payment fails, we may suspend access to the Service until payment is made. We reserve the right to change our pricing on 30 days' written notice.

All charges for leads delivered are non-refundable, except where we have caused a demonstrable billing error. Disputes must be raised within 30 days of the invoice date by contacting us in writing.

4. Outcome Credits

We may offer account credits when you report definitive lead outcomes through the Service. Credits are applied to future invoices at our discretion and have no cash value. Credits are non-transferable and expire on account termination. We reserve the right to modify or withdraw the credit programme at any time on reasonable notice.

5. Your Account and Responsibilities

You are responsible for:

• Keeping your login credentials secure. You are responsible for all activity under your account.
• Ensuring you have the legal right to connect your messaging accounts and to message the contacts who engage with your channels.
• Configuring your bot accurately, including qualifying questions, booking links, and business information.
• Monitoring conversations handled by the Service and taking appropriate human action where needed.
• Complying with the terms of service of any third-party platform you connect (WhatsApp, Instagram, Meta, your booking tool).
• Ensuring that your use of the Service, and the content your customers send, does not violate any applicable law.

6. Acceptable Use

You must not use the Service to:

• Engage in unlawful, fraudulent, misleading, or deceptive conduct
• Provide medical, legal, financial, or other regulated advice without the appropriate professional credentials and disclosures
• Respond to emergency situations where AI delays or errors could cause harm
• Send unsolicited commercial messages (spam) or contact people without consent
• Discriminate unlawfully against customers based on protected characteristics
• Violate the intellectual property rights, privacy, or data protection rights of any person
• Reverse-engineer, scrape, or attempt to extract source code or underlying data
• Circumvent, disable, or interfere with security or access controls of the Service

We may suspend or terminate your account immediately for breach of this section without liability to you.

7. Third-Party Platforms and Services

The Service depends on third-party platforms and services including Meta (WhatsApp, Instagram), Stripe (payments), Anthropic (AI), Supabase (infrastructure), Resend (email), and your chosen booking tool. We are not responsible for the availability, accuracy, security, or conduct of these third parties.

If a third-party platform suspends, restricts, or changes its API, the Service may be affected or unavailable. We will use reasonable efforts to notify you of material disruptions but are not liable for losses arising from third-party failures.

Your use of third-party platforms is governed by their own terms. You are responsible for ensuring your use of the Service complies with Meta's platform policies, WhatsApp Business policies, and any other applicable platform terms.

8. Data Protection

Our Privacy Policy explains how we collect and process personal data in connection with the Service. By using the Service, you acknowledge and agree to our data processing practices as described in the Privacy Policy.

You are an independent data controller in respect of your customers' personal data. You are responsible for ensuring you have a lawful basis to process your customers' data, including their messages, contact details, and qualification responses. You must maintain your own privacy notice and handle data subject requests in respect of data you control.

Where we process personal data on your behalf (acting as a data processor), we do so only on your instructions as documented in our Privacy Policy and as necessary to provide the Service. We implement appropriate technical and organisational security measures.

9. Intellectual Property

All intellectual property rights in the Service and its underlying technology belong to us or our licensors. Your use of the Service does not grant you any ownership of or licence to our intellectual property beyond what is necessary to use the Service.

You retain ownership of your business content, bot configuration, and customer data. You grant us a limited licence to process that content solely to provide the Service.

10. Limitation of Liability

10.1 No exclusion of mandatory liability. Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law, including the Unfair Contract Terms Act 1977.

10.2 Exclusion of indirect and consequential losses. Subject to clause 10.1, and to the fullest extent permitted by law, we are not liable to you (whether in contract, tort including negligence, breach of statutory duty, or otherwise) for any:

• Loss of revenue, turnover, or income
• Loss of profit or anticipated profit
• Loss of business, contracts, or opportunities
• Loss of savings or anticipated savings
• Loss of customers, bookings, or conversions
• Loss of goodwill or reputational harm
• Loss of data
• Business interruption
• Any indirect or consequential loss, even if we were advised of the possibility of such loss

10.3 AI and automation losses. Without limiting clause 10.2, we are specifically not liable for any loss or damage arising from:

• AI-generated responses that are inaccurate, incomplete, inappropriate, or not sent
• Missed, misdirected, or incorrectly qualified leads
• Customers who do not book, cancel, or fail to pay after being qualified
• Bot misconfiguration by you, including incorrect questions, links, or greeting messages
• Customer disputes arising from information communicated by the AI on your behalf
• Delays, outages, or failures of the Service, third-party platforms, or AI providers

10.4 Aggregate liability cap. Subject to clause 10.1, our total aggregate liability to you for all claims arising under or in connection with these Terms (whether in contract, tort, or otherwise) in any 12-month period shall not exceed the total fees you paid to us in the 3 months immediately preceding the event giving rise to the claim, or £50, whichever is greater.

10.5 Reasonableness. You acknowledge that the charges reflect the allocation of risk in these Terms, and that we would not provide the Service on these terms without these limitations. These limitations are reasonable and reflect a fair allocation of risk between commercial parties.

11. Indemnity

You agree to indemnify and hold us harmless from and against any claims, losses, damages, costs, and expenses (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) your use of the Service in violation of applicable law; (c) any claim by your customers arising from your business operations or the content of your bot configuration; or (d) your failure to comply with the terms of third-party platforms you connect.

12. Suspension and Termination

We may suspend or terminate your access to the Service immediately and without notice if:

• You fail to pay any amount due and do not remedy within 7 days of notice
• You breach these Terms in a material way
• Your use of the Service causes or risks harm to others
• We are required to do so by law, platform policy, or regulatory requirement
• We reasonably believe your account is being used fraudulently or to cause unlawful harm

You may terminate your account at any time by contacting us. On termination, you remain liable for all charges incurred up to the termination date. We will retain your data for the period set out in our Privacy Policy and then delete it.

Termination does not affect any accrued rights or liabilities.

13. Changes to these Terms

We may update these Terms from time to time. Where we make material changes, we will notify you by email and/or in-app notification at least 30 days before the changes take effect. Continued use of the Service after that date constitutes acceptance of the updated Terms. If you do not accept the changes, you may terminate your account before they take effect.

14. Governing Law and Disputes

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) shall be governed by and construed in accordance with the law of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, except that we may seek emergency relief in any jurisdiction to prevent intellectual property infringement or unauthorised use of the Service.

15. General

Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and us regarding the Service and supersede all prior representations, agreements, and understandings.

Severability. If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.

No waiver. Our failure to enforce any provision of these Terms shall not constitute a waiver of our right to enforce that provision in the future.

Assignment. You may not assign or transfer any rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to a successor entity on reasonable notice.

Third parties. These Terms do not create any rights enforceable by third parties under the Contracts (Rights of Third Parties) Act 1999.